I develop applied research, protocols and programs for organizations that need to understand the impact of AI, emerging technologies, digital platforms and new community models.
Three movements organize my work with organizations, teams and institutions going through technological transformation. Research, strategy and systems to understand, implement and structure the impact of artificial intelligence and digital platforms.
I research tensions, risks and opportunities around artificial intelligence, digital platforms and organizational transformation. I analyze context before proposing solutions.
I turn technological complexity into understandable frameworks for organizations, teams and communities. I design conversations and tools that help people make decisions with more clarity and judgment.
I design strategies, protocols and technology adoption systems for organizations that need to incorporate artificial intelligence without losing governance, traceability or human judgment.
I come from music, digital media and Latin American public policy. That background shapes how I work: with sensitivity to context, a focus on how technologies reorganize ecosystems, and rigor in reading the tensions between communities, platforms and regulation.
I founded and lead FUTURX, a research and strategy studio focused on culture, the internet, artificial intelligence and emerging technologies. From there I develop research, training programs and consulting projects for organizations, institutions and teams going through technological transformation.
My work crosses artificial intelligence, digital platforms, emerging technologies and new community models. What connects these territories is a shared question: how do human practices reorganize when technical infrastructure changes?
I have participated in projects, programs and training initiatives with UNESCO, the British Council, ministries of culture across Latin America and international organizations connected to creativity, innovation and public policy.
I previously worked in record labels, digital platforms and public cultural management. That combination of operations, research and strategic design is the foundation of my work today.
I have also supported digital strategies and audience development for more than 200 cultural projects, including collaborations with Gustavo Santaolalla, Juana Molina, La Mona Jiménez and Florian, among others.
I co-create corporate training programs at Humano / Artificial with Gaba Najmanovich. I host the podcast Data a la Deriva.
I live in Buenos Aires. I work in Spanish and English.
A research and strategy studio focused on artificial intelligence, the internet and cultural transformation. It develops research, training programs and content on how emerging technologies are reorganizing the cultural and creative sectors, with a focus on music.
A practical system for cultural, creative and institutional organizations to adopt AI with judgment. Use typologies, risk maps, decision criteria and operational protocols.
An audiovisual podcast on AI, the internet and culture. Interviews with artists, researchers and operators shaping the relationship between technologies, platforms and cultural practices.
Co-created with Gaba Najmanovich. A space for training, exploration and support for organizations and teams that need to understand how artificial intelligence, the internet and new technologies are transforming work, communication and decision-making.
Work together
Free 30-minute initial diagnostic to understand the context and see whether we can move forward.
Culture remains a blind spot in much of the discussion about artificial intelligence.
Digital platforms do not only distribute culture: they shape which cultures circulate.
Automation makes human judgment more important, not less.
Many organizations incorporate AI without clear frameworks for governance or quality.
The discussion about AI is not only technological: it is political, economic and cultural.
Digital communities and new decentralized organizational models are reconfiguring how culture is produced and distributed.
Five research projects developed between 2023 and 2026: regional reports, books, UNESCO documents and European projects.
More than 250 activities in 16 countries and over 40 cities. Here is a selection of activities that organize scale, territory and format.
If you want to work together, write to me directly. I personally reply to every message.
